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Why branding matters for mobile game developers

Justin Booth-Clibborn, chief marketing officer of Psyop, explains why developers need to look beyond performance-based ads and the CPI model.   “This device isn’t a spaceship. It’s a time machine,” Don Draper intones as he clicks through pictures of his life on a Kodak projector. The emotion in the room is thick. As the presentation..

January 9th, 2017

New PlayStation PS4 themes to check out

              What is this?   Yes that’s right everyone.  The Powell Group is proud to announce new PlayStation 4 themes. The above is just a sample of some of the themes we have released.  You can find them all at the Sony site. You can also click  on each..

November 17th, 2016

Extra Life, Play Games. Heal Kids.

Hey Everyone! We’re going to be gaming for the kids over the next few weeks culminating in (hopefully) a 24 hour run on November 8th! Duke Children’s Hospital in Durham treats thousands of children each year, regardless of their family’s ability to pay thanks to help in part from the Children’s Miracle Network. These kids..

October 21st, 2016