We bring top video game developers and publishers together to build positive relationships and create great products.
At the Powell Group, we understand the importance of accurate information and the right timing. We aim to help our partners to make the right business decisions at the best time possible. Our network of over 4,000 game developers and more than 600 publishers ensures we have the broadest reach in the game industry.
Meet the Team
We are seasoned professionals with 25+ years in the game. We’re a spirited squad of industry leaders, producers, streamers, developers, community builders, and project managers. Our approach? Edgy, fun, and fiercely committed to pushing the boundaries in the gaming business.
Jay Powell
Owner & Founder of IndieGameBusiness®With a wealth of industry experience spanning nearly three decades, Jay is recognized as a seasoned negotiator renowned for formulating impactful licenses and strategic partnerships. His affiliations extend to major industry players such as Amazon, Disney, and Microsoft, and his influential presence resonates throughout global industry gatherings.
Jennifer Cooper
Chief Corporate Development OfficerJoining the industry in 2003 as an Office Manager, Jennifer is a veteran of multiple game companies including Playdom—a division of Disney Interactive Media and fiveonenine games. As the CCDO for The Powell Group, she oversees all lead generation activities including research, analyzing collected data and identifies targets to prospect. She crafts and executes outreach campaigns to make introductions and secure meetings with decision makers. Jennifer also manages the business development database and is the CEOs right hand. Her focus is to create lasting partnerships and is committed to helping clients succeed.
Heather Chandler
Production & Development ExpertHeather is a video game producer with 25 years and counting under her belt in the game industry. She’s led teams at Epic Games, Electronic Arts, Ubisoft, and Activision. She’s launched over 40 games across all gaming platforms and has worked on popular franchises including Fortnite, Star Trek, and Ghost Recon.
Dan Long
IndieGameBusiness® HostDan Long, AKA “INDIE” has been a fixture in streaming since 2013. He was partnered by Twitch in 2014 and has since joined The Powell Group as the host of “Indie Game Business”. Outside of his stream, Dan has also helped companies such as Netease, Tencent, and AMD with influencer marketing to streamers on Twitch and Youtube, and PR campaigns for games such as Arena of Valor, Immortal Conquest, and Fringe Wars. Dan has been a vital asset to campaigns that have helped game companies break through the saturated market and lead them to success.
Danelle
Lead ScoutThough she joined in 2022, Danelle has been in the industry since 2014 and a gamer since birth. She has been seen relentlessly helping indie games and the community overall through a variety of events and more.
Ash Pletcher
Community ManagerWith a background as a former partner with industry giants like Mixer, Discord, Nitrado, and Streamloots, Ash leverages her expertise in building safe and inclusive communities. Her fascination with gaming dates back to her toddler years. This early spark ignited a lifelong passion for gaming and technology, fueling her dedication to creating vibrant and welcoming communities for gamers of all backgrounds.
Margarita Pino
Business DeveloperInvolved in the industry as a producer, project manager, and scout, Margarita has experience reviewing pitches from very different environments, such as government funds and investment opportunities. She is an active member of the game development community in Latin America and works for the growth of the sector through multiple organizations, with special focus in the inclusion of women in games.
Our Clients
